It's our 14th birthday today!! Just like any typical 14-year-old, we need lots of snacks and sleep and some may say we are a bit loud and rambunctious...
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The TMC Charitable Foundation engaged with candid to develop an integrated marketing communications plan for TMC – Lakewood FamilyBirthplace. The plan included the creation of a meaningful brand strategy and campaign name — Hello Baby!
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This campaign was to create excitement internally for a company who was going through a renaming and rebranding process. It was crucial to get employee buy-in to the major changes that were happening and to come together as one.
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Several area companies were recognized in March as Fountain Award winners. The awards highlight programs and campaigns focused on advertising and marketing.
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candid was recently honored with two Fountain Awards and three Certificates of Merit from the Association of National Advertisers/American Marketing Association of Kansas City (ANAKC/AMAKC) at the annual Fountain Awards.
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candid was tasked to name and create the branding for the organization. Keeping the branding of the city in mind, complementary colors and language was used in the ElevateEdgerton! brand.
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This project was an integrated campaign to attract data centers while educating and communicating the benefits of locating to the KCP&L service territory. To ensure consistent messaging, candid created a targeted sales lead campaign, including a custom landing page and personalized automated marketing email blasts.
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The City of Edgerton was looking for a new and fresh logo/brand to go along with some major changes that were happening in the city — particularly a huge project that would dramatically change the community — which was underway. After winning the project through a competitive RFP process, candid went to work on creating a new brand for the City of Edgerton, KS.
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With new leadership, a local construction company was looking to rename and rebrand. This 20+ year-old company had many relationships in the local market, but was looking to expand its footprint into other markets.
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For LCDC, we refreshed the messaging and updated the organization’s branding including building a library of photos. The thought behind the design of this identity is an abstract shape of the county. Taking from the brand language, the yellow spark represents being the catalyst for economic growth. The color palette is clean and modern with pops of color.
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