#candidbranded Series: Kansas City Data Centers
This project was an integrated campaign to attract data centers while educating and communicating the benefits of locating to the KCP&L service territory. To ensure consistent messaging, candid created a targeted sales lead campaign, including a custom landing page and personalized automated marketing email blasts.
The KCDC mark was designed to simplify the message – KC is the location for DCs. Shortening Data Centers to DC is a common industry reference. The campaign’s theme, “Powerful. Proven. Protected.” defines the value proposition. The lightning bolt was added to represent electricity.
