#candidbranded Series: ElevateEdgerton!
Because of the amount of current and planned development projects, the City of Edgerton formed ElevateEdgerton! — an Edgerton-focused public-private partnership for economic advancement.
candid was tasked to name and create the branding for the organization. Keeping the branding of the city in mind, complementary colors and language was used in the ElevateEdgerton! brand.
The color palette uses bold jewel tones that make it feel modern with an approachable, casual comfort feel.