#candidbranded Series: Hello Baby!
The TMC Charitable Foundation engaged with candid to develop an integrated marketing communications plan for TMC – Lakewood FamilyBirthplace. The plan included the creation of a meaningful brand strategy and campaign name — Hello Baby!
candid developed a consistent message, a cohesive look-and-feel and used a variety of high-impact communication channels including case statements, electronic newsletters and social media to increase awareness and visibility for the Hello Baby! campaign. Target audiences included potential donors, current/past donors, the media, the community-at-large and TMC staff.
The green and brown logo was clean and fresh, yet still had a soft feel. The creative used black and white photography of babies with pops of bright colors throughout. It was important the imagery was impactful, but still had a softer side to relate back to the birthplace.