#candidbranded Series: Beer and Brands
This campaign was to create excitement internally for a company who was going through a renaming and rebranding process. It was crucial to get employee buy-in to the major changes that were happening and to come together as one.
An invite was created for a casual internal kickoff. Custom t-shirts were designed to give employees during the event. These shirts were only for members of “The Nation,” creating unity amongst employees. Motivational posters were designed and placed throughout the office to add to the shift in culture.