Blog — candid marketing

candid was tasked to name and create the branding for the organization. Keeping the branding of the city in mind, complementary colors and language was used in the ElevateEdgerton! brand.

candid marketingFebruary 20, 2019

#candidbranded Series: Kansas City Data Centers

This project was an integrated campaign to attract data centers while educating and communicating the benefits of locating to the KCP&L service territory. To ensure consistent messaging, candid created a targeted sales lead campaign, including a custom landing page and personalized automated marketing email blasts.

candid marketingFebruary 6, 2019

#candidbranded Series: City of Edgerton

The City of Edgerton was looking for a new and fresh logo/brand to go along with some major changes that were happening in the city — particularly a huge project that would dramatically change the community — which was underway. After winning the project through a competitive RFP process, candid went to work on creating a new brand for the City of Edgerton, KS.

candid marketingJanuary 30, 2019

#candidbranded Series: Elevare

With new leadership, a local construction company was looking to rename and rebrand. This 20+ year-old company had many relationships in the local market, but was looking to expand its footprint into other markets.

candid marketingJanuary 16, 2019

#candidbranded Series: Leavenworth County Development Corporation

For LCDC, we refreshed the messaging and updated the organization’s branding including building a library of photos. The thought behind the design of this identity is an abstract shape of the county. Taking from the brand language, the yellow spark represents being the catalyst for economic growth. The color palette is clean and modern with pops of color.

candid marketingDecember 27, 2018

#candidbranded Series: Ümlaut Industrial

For this project we named and branded the new transloading company. Playing off the owners’ German heritage, the name Ümlaut Industrial was selected. The branding is clean with a complementary color palette that is vibrant and saturated. The mark combines the “U” of Ümlaut and “I” of Industrial.

candid marketingNovember 8, 2018

#candidbranded Series: Erlen Group

For this project we concepted several name and brand elements to bring 5 current companies under one growing holding company brand.

candid marketingOctober 25, 2018

candid Brings Home 5 Awards!

We had a great time last night at the BMA of Kansas City + AMA-KC Fountain Awards. We have great clients who allow us to fabulous work! #candidproud #fountain18 #5submissions5awards

candid marketingMarch 15, 2018