#candidbranded Series: HomeSTL • ScaleUpSTL • MobilizeSTL

HomeSTL

A sub brand to SLDC, The HomeSTL program creates a pathway to building generational wealth and bring the dream of homebuying within reach for qualified homebuyers purchasing a home in the City of St. Louis.

The logo takes the shape of a house and brings in the bold horizontal lines from the SLDC logo. The color palette also reflects the colors from the SLDC brand.

ScaleUpSTL

Part of the SLDC brand, ScaleUpSTL is a low-interest loan program for small businesses and non-profits. The logo depicts growth using an upward graphic, symbolizing forward motion for those who participate in the loan program. 

MobilizeSTL

MobilizeSTL is sub brand to SLDC and a low interest loan program designed to help mobilize small contractors & suppliers for large-scale construction projects.

The MobilizeSTL logo also utilizes the bold horizontal lines from the SLDC logo, but in the shape of pieces coming together. The ScaleUp logo reflects an arrow pointing up. Both of these programs use the same color palette as SLDC.