#candidbranded Series: ConnectSTL

A Digital Equity & Inclusion Coalition, ConnectSTL, engaged with candid to create a name and creative look to promote this program. To align with other sub brands, the name ConnectSTL was born. 

Because ConnectSTL is about digital inclusion, we wanted to represent that techy side in the materials and images being used. Since this program is powered by both the City of St. Louis and SLDC, we wanted it to be able to represent both. To do this, we used a color palette that brings in colors from each – navy from the City and teal from SLDC.