#candidbranded Series: CertifySTL

CertifySTL is an extension of the SLDC branding. Goals of CertifySTL are to eliminate barriers and drive equal economic opportunity for Minority- and Women-Owned Business Enterprises (MWBE) throughout the entire St. Louis Metropolitan Statistical Area.

candid named the program and created the messaging and design to bring the program to life. The creative is fresh and clean to appeal to a wide variety of audiences. The logo is created by a series of arches in a circular pattern that also represent people coming together. Using brand colors under the SLDC umbrella, the color palette is bright and inviting.