#candidbranded Series: St. Louis Land Reutilization Authority

Another agency our client SLDC houses and staffs is the Land Reutilization Authority (LRA). As the oldest land bank in the United States, LRA has the authority to manage, maintain, market and sell vacant and abandoned buildings and property owned by the agency in the City of St. Louis.

When LRA needed a logo and new website, they tapped candid to refresh the 50+-year-old brand. With a goal of educating the public about LRA and its various property purchase programs, following logo adoption, candid went to work designing a user-friendly website — lrastl.org — and launching an educational campaign to demystify the process of purchasing unoccupied LRA-owned properties in the City of St. Louis.

The creative for LRA falls in line with the overall SLDC brand. We added additional colors to the color palette to include shades of green to be the primary colors while complementing the other SLDC branding colors.