St. Louis Development Corporation (SLDC)
St. Louis Development Corporation (SLDC) contracted with candid to create a new brand and messaging for the organization. It’s a new day at SLDC, and the new brand signifies this direction.
We started this project by diving into key messaging sessions with staff to understand the culture and history of the organization. From these insights, we created a brand position, tagline and logo concepts. The SLDC brand is representative of the organization as it is today and what they want to be moving forward.
SLDC is the independent economic development agency serving the City of St. Louis, Missouri. It is an action-oriented organization that exists to empower, develop and transform St. Louis through a vibrant, just and growing economy where all people can thrive.
The new logo represents the coming together of all the pieces of the city – buildings, roads and bridges as well as the river. The logo is easy to read and replicate on all materials. The colors are bright, bold and full of life.
art direction logo design branding copywriting design marketing materials website public relations
