City of Smithville

candid conducted a comprehensive citizen survey and produced a detailed Community Insights Report™ with demographic information, tapestry studies, economic development opportunities and in-market findings for the City of Smithville, Missouri.

candid synthesized insights from the research phase to create the brand position narrative, tagline and the brand identity. Language in the brand position sets the tone for all marketing communications efforts and the brand platform was designed to be used as the baseline for the creative concepts.

art direction logo design branding copywriting design marketing materials