City of Smithville, MO

candid conducted a comprehensive citizen survey and produced a detailed Community Insights Report™ with demographic information, tapestry studies, economic development opportunities and in-market findings.

candid synthesized insights from the research phase to create the brand position narrative, tagline and the brand identity. Language in the brand position will set the tone for all marketing communications efforts and the brand platform is designed to be used as the baseline for the creative concepts.

art direction branding copywriting design marketing materials