St. Louis Agency on Training and Employment (SLATE)
SLATE contracted with candid to refresh its brand and develop a campaign to celebrate its 50-year anniversary as the workforce agency in the City of St. Louis.
candid created a brand position, refreshed logo and 50-year mark along with developing an integrated marketing awareness campaign which included a series of billboards in key locations, transit (bus and commuter train) advertising, email and text marketing, social media posts and television commercials with a sponsorship to promote open job opportunities.
A series of new branded design templates were created for hiring fairs, special events and other announcements.
Brand Position Narrative
For half a century, the St. Louis Agency on Training & Employment — better known as SLATE — has been a passionately prominent presence in the St. Louis community. By connecting unemployed and underemployed St. Louisans of all ages with training programs and job opportunities, helping employers recruit and retain skilled workers and assisting with career skills, SLATE does the work to get people working in St. Louis.
At SLATE, it is our mission to develop and supply a quality workforce that meets the economic and labor market needs of the St. Louis region by providing leadership and promoting collaboration among public and private partners along with elected officials. The force behind the workforce, SLATE offers a variety of employment, job training and career advancement services — at no cost to job seekers and businesses.
With a vision for a vibrant regional economy in which every job seeker has the skills needed to match available jobs and every job has a qualified employee, SLATE consistently shows up to meet the community where they are. Since 1975, SLATE’s dedicated team of change agents has provided a broad range of educational, training and employment services tailored to individuals of all ages, abilities and career paths. We keep our finger on the pulse of the r egion, standing ready to address the needs of today’s workforce.
Still thriving after five decades, in the next 50 years SLATE will continue to remain committed to being flexible and nimble enough to meet the everchanging needs of St. Louis residents and business owners, serving as the bridge between community and opportunities.
art direction logo design branding copywriting design marketing materials website
