Logistics Park Kansas City

candid was engaged by BNSF Railway and NorthPoint Development to develop an identity, marketing program and website for Logistics Park Kansas City (LPKC), which is one of BNSF’s largest site selection attraction projects and one of the largest economic development projects in the state of Kansas.

We also created a comprehensive collateral package, a communications and public relations plan geared toward corporate real estate executives and site selection consultants that highlights the features and benefits of the project along with community and regional attributes — all designed to drive business attraction.

art direction branding copywriting design website marketing materials

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