LocationOne Information System
The “new” LOIS platform provided a reason to strategically rebrand the existing identity by modernizing the creative platform, refreshing and streamlining the brand message and highlighting the new features and benefits, as well as the competitive advantages.
The goal of the national launch campaign was to formally introduce the “new” LOIS to current users and subscribers. candid incorporated the new creative elements and refreshed messaging from the rebrand and included the competitive advantages of the next generation of the LOIS platform.
art direction branding copywriting design email campaign marketing materials