St. Louis Development Corporation (SLDC)

St. Louis Development Corporation (SLDC) contracted with candid to create a new brand and messaging for the organization. It’s a new day at SLDC, and the new brand signifies this direction. For SLDC, candid provided:

• art direction

• branding

• logo design

• copywriting

• design

• email campaign

• website

• marketing materials

• public relations

Leavenworth County Development Corporation

The Leavenworth County Development Corporation selected candid to update its messaging and branding. For LCDC, candid provided:

• art direction

• branding

• logo design

• copywriting

• design

• email campaign

• website

• marketing materials

• community photo library

• site videos

• virtual site tours

Develop El Dorado

The City of El Dorado, KS partnered with candid to create an economic development attraction campaign to target specific industries. candid created a brand for the campaign to keep all outreach materials consistent. Drawing inspiration from El Dorado lake, the mark is a stylized water drop with arrows showing movement upward. 

• naming 

• art direction 

• branding 

• logo design 

• copywriting 

• design 

• website

• marketing materials

• virtual site tours

Lasso

Through our relationship with Evergy’s Economic Development team, candid was contracted to help name and create a brand for a new data collector application, which is a joint venture between Evergy and Global Location Strategies. After brainstorming multiple naming and creative options, Lasso was selected.

• art direction

• branding

• logo design

• copywriting

• design

• marketing materials

Nodaway County Economic Development Corporation

Nodaway County is ready to welcome new industries and people. They are a vibrant community with vacancies in industry. Nodaway County is large enough to support a flourishing network of entrepreneurs and top talent while keeping its small-town values. To make this happen, the Nodaway County Economic Development Corporation contacted candid to create an attraction campaign.

• art direction

• branding

• logo design

• copywriting

• design

• marketing materials

• email campaign

• campaign landing page

• digital campaign strategy

Southwest Johnson County Economic Development Corporation

candid developed original branding in 2011 and continues to partner with the organization on its marketing efforts.

• art direction

• branding

• logo design

• copywriting

• design

• marketing materials

• investor communications

• website support

• site videos

Wyandotte Economic Development Council

candid developed the OneDotte brand and supporting campaigns through turnkey production services, defining the look, feel and messaging based on three Kansas cities in which WYEDC represents. Utilization of visual data points, maps, industry sector statistics and key areas of focus created a clear understanding of current economic development success, as well as opportunity for growth and investment.

• art direction

• branding

• copywriting

• design

• website

• marketing materials

• event support

Evergy Economic Development

candid’s work with the Evergy Economic Development Team is expansive – we are currently implementing a monthly Local Partner Case Study email campaign along with a commercial real estate outreach program outlining the benefits of the service territory.

• art direction

• branding

• copywriting

• design

• email campaign

• marketing materials

KCP&L Data Center Attraction Campaign

This project was an integrated campaign to attract data centers while educating and communicating the benefits of locating to the KCP&L service territory. To ensure consistent messaging, candid created a targeted sales lead campaign, including a custom landing page and personalized automated marketing email blasts. 

The KCDC mark was designed to simplify the message – KC is the location for DCs. The campaign’s theme, “Powerful. Proven. Protected.” defines the value proposition. 

• art direction

• branding

• copywriting

• design

• microsite

• email campaign

• promotional materials

LocationOne Information System

The “new” LOIS platform provided a reason to strategically rebrand the existing identity by modernizing the creative platform, refreshing and streamlining the brand message and highlighting the new features and benefits, as well as the competitive advantages.

The goal of the national launch campaign was to formally introduce the “new” LOIS to current users and subscribers. candid incorporated the new creative elements and refreshed messaging from the rebrand and included the competitive advantages of the next generation of the LOIS platform.

• art direction

• branding

• logo design

• copywriting

• design

• microsite

• email campaign

• marketing materials

• promotional materials

BNSF Railway Economic Development

candid was engaged by BNSF to create a collateral package to educate the target audiences on BNSF Railway’s economic development process and the benefit of using its economic development team to navigate a complicated process. 

• copywriting

• design

• marketing materials

Logistics Park Kansas City

candid was engaged by BNSF Railway and NorthPoint Development to develop an identity, marketing program and website for Logistics Park Kansas City (LPKC), which is one of BNSF’s largest site selection attraction projects and one of the largest economic development projects in the state of Kansas. 

We also created a comprehensive collateral package, a communications and public relations plan geared toward corporate real estate executives and site selection consultants that highlights the features and benefits of the project along with community and regional attributes — all designed to drive business attraction.

• art direction

• branding

• logo design

• copywriting

• design

• website

• marketing materials

• event coordination

• public relations

Elevate Edgerton!

Because of the amount of current and planned development projects, the City of Edgerton, KS formed, ElevateEdgerton! an Edgerton-focused public-private partnership for economic advancement. 

candid was tasked to name and create the branding for the organization. Keeping the branding of the city in-mind, complementary colors and language were used in the ElevateEdgerton! branding.

• naming 

• art direction 

• branding 

• logo design 

• copywriting 

• design 

• website 

• marketing materials