Experts in Marketing Economic Development

candid understands economic development organizations (EDOs). We build campaigns and brands that speak to:

  • Site selectors and consultants 

  • Brokers and businesses looking to expand or locate 

  • Investors

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Leavenworth County Development Corporation

The Leavenworth County Development Corporation selected candid to update its messaging and branding. For LCDC, candid provided:

  • art direction

  • branding

  • logo design

  • copywriting

  • design

  • email campaign

  • website

  • marketing materials

  • community photo library

  • site videos

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Southwest Johnson County Economic Development Corporation

candid developed original branding in 2011 and continues to partner with the organization on its marketing efforts.

  • art direction

  • branding

  • logo design

  • copywriting

  • design

  • marketing materials

  • investor communications

  • website support

  • site videos

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Wyandotte Economic Development Council

candid developed the OneDotte brand and supporting campaigns through turnkey production services, defining the look, feel and messaging based on three Kansas cities in which WYEDC represents. Utilization of visual data points, maps, industry sector statistics and key areas of focus created a clear understanding of current economic development success, as well as opportunity for growth and investment.

  • art direction

  • branding

  • copywriting

  • design

  • website

  • marketing materials

  • event support

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BNSF Railway Economic Development

candid was engaged by BNSF to create a collateral package to educate the target audiences on BNSF Railway’s economic development process and the benefit of using its economic development team to navigate a complicated process. 

  • copywriting

  • design

  • marketing materials

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Logistics Park Kansas City

candid was engaged by BNSF Railway and NorthPoint Development to develop an identity, marketing program and website for Logistics Park Kansas City (LPKC), which is one of BNSF’s largest site selection attraction projects and one of the largest economic development projects in the state of Kansas. 

We also created a comprehensive collateral package, a communications and public relations plan geared toward corporate real estate executives and site selection consultants that highlights the features and benefits of the project along with community and regional attributes — all designed to drive business attraction.

  • art direction

  • branding

  • logo design

  • copywriting

  • design

  • website

  • marketing materials

  • event coordination

  • public relations

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Elevate Edgerton!

Because of the amount of current and planned development projects, the City of Edgerton, KS formed, ElevateEdgerton! an Edgerton-focused public-private partnership for economic advancement. 

candid was tasked to name and create the branding for the organization. Keeping the branding of the city in-mind, complementary colors and language were used in the ElevateEdgerton! branding.

  • naming 

  • art direction 

  • branding 

  • logo design 

  • copywriting 

  • design 

  • website 

  • marketing materials

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KCP&L / Evergy Economic Development

candid’s work with the Evergy Economic Development Team is expansive – we are currently implementing a monthly Local Partner Case Study email campaign along with a commercial real estate outreach program outlining the benefits of the service territory. candid is also in-process of re-branding KCP&L marketing materials to Evergy.

  • art direction

  • branding

  • copywriting

  • design

  • email campaign

  • marketing materials

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KCP&L Data Center Attraction Campaign

This project was an integrated campaign to attract data centers while educating and communicating the benefits of locating to the KCP&L service territory. To ensure consistent messaging, candid created a targeted sales lead campaign, including a custom landing page and personalized automated marketing email blasts. 

The KCDC mark was designed to simplify the message – KC is the location for DCs. The campaign’s theme, “Powerful. Proven. Protected.” defines the value proposition. 

  • art direction

  • branding

  • copywriting

  • design

  • microsite

  • email campaign

  • promotional materials

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LocationOne Information System

The “new” LOIS platform provided a reason to strategically rebrand the existing identity by modernizing the creative platform, refreshing and streamlining the brand message and highlighting the new features and benefits, as well as the competitive advantages.

The goal of the national launch campaign was to formally introduce the “new” LOIS to current users and subscribers. candid incorporated the new creative elements and refreshed messaging from the rebrand and included the competitive advantages of the next generation of the LOIS platform.

  • art direction

  • branding

  • logo design

  • copywriting

  • design

  • microsite

  • email campaign

  • marketing materials

  • promotional materials

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We know economic development.

If you have any questions or would like more information, please contact: 

Sara Freetly 
executive vice president + partner 
candid marketing 
816.820.0916 • sara@justbecandid.com

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