Kansas City Data Centers
The KCDC mark was designed to simplify the message – KC is the location for DCs. Shortening Data Centers to DC is a common industry reference. The campaign’s theme, “Powerful. Proven. Protected.” defines the value proposition.
This project was an integrated campaign to attract data centers while educating and communicating the benefits of locating to the KCP&L service territory. To ensure consistent messaging, candid created a targeted sales lead campaign, including a custom landing page and personalized automated marketing email blasts.
art direction branding copywriting design microsite email campaign promotional materials