Community Branding

candid has extensive experience creating customized community brands with memorable messaging that engage key stakeholders and are supported actionable plans.

City of Grain Valley, Missouri

The City of Grain Valley, Missouri was looking for a new and fresh logo/brand. After winning the project through an RFP process, candid went to work on creating a new brand for the City of Grain Valley.

art direction
branding
logo design
copywriting
marketing materials

Click here to read the brand position narrative.

“After many years of working with an outdated logo and not having an identity through a community brand, candid stepped in and walked us through the process of finding ourselves. As a team, we received great public input throughout the process, allowing us to have overwhelmingly positive feedback once our new brand was rolled out. candid took the time to get to know our community and worked with us to find a modern and accurate platform for Grain Valley!”

—Theresa Osenbaugh • Deputy City Administrator
City of Grain Valley, Missouri

City of Edgerton

In 2011, the City of Edgerton, Kansas was looking for a fresh new brand to accompany with some major changes that were happening in the city — particularly a huge commercial development project that would dramatically change the face of the small community: Logistics Park Kansas City.

Edgerton is progressive and thoughtful. The logo is original, not typical, and unique. The mark represents Edgerton with a small green square pulled out for the representation of the city in the SW corner of Johnson County.

art direction
branding
logo design
copywriting
marketing materials
website
signage

Click here to read the brand position narrative.

City of North Kansas City

The City of North Kansas City, Missouri engaged candid to create a unique brand identity and memorable message to reach a broad and diverse audience. The objective was to increase brand recognition among a younger demographic to position NKC as an alternative area to live in the Greater Kansas City region.

art direction
logo design
branding
copywriting
marketing materials
signage

Click here to read the brand position narrative.

“Working with candid on our branding project was a joy! They engaged the entire community in order to understand North Kansas City and create materials that spoke to our community’s history and vision for the future. candid created beautiful materials to implement our brand, including seasonal banners, brochure templates, and bicycle kiosk signs, that the community loves. The brand guide document continues to be a very helpful reference as we implement our brand and candid has been so helpful any time we contact them for assistance.”

— Sara Copeland, AICP • Former Community Development Director
City of North Kansas City, MO

City of Smithville

candid conducted a comprehensive citizen survey and produced a detailed Community Insights Report™ with demographic information, tapestry studies, economic development opportunities and in-market findings for the City of Smithville, Missouri.

candid synthesized insights from the research phase to create the brand position narrative, tagline and the brand identity. Language in the brand position set the tone for all marketing communications efforts and the brand platform was designed to be used as the baseline for the creative concepts.

art direction
logo design
branding
copywriting
marketing materials

Click here to read the brand position narrative.

Downtown Lee’s Summit
Main Street

Upon completion of a Streetscape Project in 2008, Downtown Lee’s Summit, Missouri selected candid to develop a brand that would communicate what made the unique shopping area special — not just with the people who live in Lee’s Summit — but throughout the Kansas City metro area.

candid achieved the objectives by creating a long-term, multi-phased brand positioning campaign that articulated the vibrancy of the Downtown commercial district and desirability of the shops and restaurants. It has been recognized locally, regionally and nationally.