CBC Real Estate Group

candid was tasked to position CBC Real Estate Group as the expert resource across all segments of commercial real estate using high visibility marketing channels – including email, direct marketing and public relations.

Since most industry leaders refer to the firm as CBC Real Estate rather than CarrBaierCrandall Real Estate Group, candid refreshed the logo and brand elements to put the emphasis on “CBC Real Estate Group” with the partners’ names being the secondary message.

art direction branding copywriting design marketing materials