#candidbranded Series: Core & Shell Building Co.
Core & Shell Building Co. was entering the Midwestern construction market and needed messaging and branding for their new company. For this project, candid identified the messaging, tone and brand language that would be used across all marketing platforms for Core & Shell Building Co. We also created a tag line, Up Right. This statement reflects the promise that C&S makes to all clients and projects – our process ensures your building is constructed (goes up) correctly, quickly and with the utmost of quality (right). candid also created the logo and creative platform that is the outward expression of the brand. The ampersand is custom designed and incorporates the elements of a “c” and “s”. The color palette is energetic and fresh, reflecting back to the tone of the messaging. Using original photography and videos, helps bring this unique construction process to life through the images.
