#candidbranded Series: AstraWorks
AstraWorks engaged with candid to refresh and evolve its brand. The name and logo were updated to depict the short- and long-term vision of the company. The logo and mark are clean and modern with a simple, easy to read sans serif font. Keeping the color palette simple, teal, black and gray were used along with black and white photography.
Along with the branding, we refreshed the website, social media graphics and simple marketing pieces. Bringing icons into the materials added interest and created easier to read materials.