Brand Builders.
A/E/C Marketing Experts.

candid has extensive experience providing turnkey, integrated marketing communications services to the A/E/C industry. We are strategically creative and thrive when building sustainable and thoughtful brands and implementing integrated marketing communications strategies. 

In addition to the A/E/C industry, many of our clients are economic development organizations, communities and commercial real estate developers. 

 
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StructSure Projects

When the national general contractor, formerly known as United Excel Corporation, decided it was time to rename and reintroduce itself to broaden its market presence with a focus on the Kansas City area, they called candid to lead the rebranding effort — which was launched in short order.

  • naming

  • branding

  • logo design

  • website design

  • messaging

  • marketing materials and templates

  • awareness campaign

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McCarthy Building Companies

Shortly after entering the Kansas City market, McCarthy partnered with candid to increase exposure, awareness and elevate its position among building decision-makers in the industry. From coordinating press events at the National Bio and Agro-defense Facility (NBAF) to designing interactive booth space at KC’s SIOR Development Day — along with ongoing PR and advertising — candid continues to help the nationwide builder expand its footprint in this area.

  • public relations

  • messaging

  • advertising

  • marketing materials

 

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Emery Sapp & Sons

candid conducted an internal review of the existing marketing materials being used by ESS. These concepts refreshed and standardized the ESS brand across all materials and office locations. 

  • marketing material audit

  • design

  • copywriting 

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Design-Build Institute of America Mid-America Region

With a seat as Public Relations Chair on the DBIA-MAR board of directors since 2014, candid has been engaged to refine, refresh and streamline the organization’s online and offline brand image to be more reflective of the quality programming and events it delivers to the industry.

  • website design

  • email communications

  • event marketing

  • marketing materials

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Elevare

With new leadership, a local construction company was looking to rename and rebrand. This 20+ year-old company had many relationships in the local market, but was looking to expand its footprint into other markets. Through much research — and many conversations with key stakeholders, customers and employees — a new name, brand position and creative platform was presented and chosen.

The phrase Building Beyond Buildings evokes the desire for the newly named company to have an increased relationship with clients and internally with the team-building relationships and reputation while moving beyond the technical (constructing buildings) to create deeper partnerships.

  • naming

  • art direction

  • branding

  • logo design

  • copywriting

  • website design

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BSE Structural Engineers

BSE engaged candid to create a 20th anniversary campaign, which included a custom bug, digital graphics and an invitation to the celebratory open house.

  • logo design

  • design

  • copywriting

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CBC Real Estate Group

In 2014, candid was selected to position CBC Real Estate Group (CarrBaierCrandall) as the expert resource across all segments of commercial real estate using high visibility marketing channels – including email, direct marketing and public relations. We have continued and expanded our relationship over the years, still serving as CBC’s marketing partner for website, new business pursuits and other design projects as necessary. Our partnership also extends to CBC’s sister company — US Federal Properties.

  • art direction

  • branding

  • copywriting

  • design

  • proposal coordination

  • marketing materials

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ABC Heart of America Chapter

With a dynamic new President at the helm, the time was right for the ABC Heart of America Chapter to polish its image to create consistent and cohesive messaging and materials. To do this, candid worked with ABC to develop freshly branded materials for digital and events.

  • art direction

  • copywriting

  • design

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Erlen Group

For this project, candid concepted several name and brand elements to bring five current companies under one growing holding company brand. The name was taken from the town in Germany where the owners’ family came from — Erlen. For the design, the mark represents pillars in the underground, upward movement and a nod to the Alder tree (what Erlen means in German). The color palette is a collection of tinted neutrals with a pop of green. It was important to keep the colors tied back to nature with the origins of the company.

  • art direction

  • branding

  • logo design

  • copywriting

  • design

  • marketing materials

  • website

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Ümlaut Industrial

Ümlaut Industrial is a full-service transloading and warehousing provider located in Springfield, Missouri. The direct connections with BNSF Railway at two different sites — above and below ground — allow non-rail served businesses to take advantage of long-haul cost efficiencies by using rail. For this project, candid named and branded the new transloading company. Playing off the owners’ German heritage, the name Ümlaut Industrial was selected. The branding is clean with a complementary color palette that is vibrant and saturated. The mark combines the “U” of Ümlaut and “I” of Industrial.

  • art direction

  • branding

  • logo design

  • copywriting

  • design

  • marketing materials

  • website

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Benson Method

Benson Method engaged with candid to refresh and standardize its current brand. Working with the team, new imagery and graphics were created to highlight everything Benson Method has to offer clients. The toolbox of materials we developed includes templates for bios and project sheets, as well as a graphic icon set that can be used across all materials. The website was also refreshed with a new layout and imagery.

  • art direction

  • copywriting

  • design

  • marketing materials

  • website

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EPC Real Estate Group

candid worked with EPC Real Estate Group to create a year-in-review. The interactive web-based report highlighted the past year’s successes. A graphic with data facts was created to send via email and linked back to the report.

  • art direction

  • copywriting

  • design

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We know the A/E/C industry.

If you have any questions or would like more information, please contact: 

Sara Freetly 
executive vice president + partner 
candid marketing 
816.820.0916 • sara@justbecandid.com

 
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